ACER has launched its first exclusive retail store in Siliguri to expand its reach in the region. The company has partnered with M/S Samol Technologies LLP, a prominent entity dealing in computer and computer accessories to open the exclusive store. The store opened its doors to the public on 22nd July, 2016 at Pratap Market on Sevoke Road. The Acer retail store features a wide range of Acer products including Laptops, 2 in 1s, Desktops, All-In-Ones, Monitors, Projectors and Tablets in an exclusive retail space. Speaking about this initiative, Chandrahas Panigrahi, Sr. Director and Consumer Business Head, Acer Indiasays, “We are elated to announce our first ever exclusive store in North Bengal. Acer plans to go all out and expand its reach in the region. Our aim is to enable shoppers make an informed choice and at the same time provide an exceptional customer service experience. There will certainly be more stores to come up in the future.” In addition to establishing a foothold in the region, the Acer exclusive store is designed to enable a customer avail expert consultation from the sales associates who are equipped with relevant and timely information about Acer and its product offerings to help the customer make the right purchase. The one-on-one engagement between the customer and the brand helps in creating a stronger brand connect and better customer experience. Over the years, ACER has built strong associations with its channel partners to help increase customer intimacy with the brand across the country.