Recently, the company also has invested in opening its corporate office at Nehru Place, New Delhi. The company has appointed two national distributors i.e. Jupiter International Ltd. & Neoteric Informatiqe Ltd. to make the products available across various markets.

Hunter Chen, Sales Director, OBM Sales Division, Edimax, said, “In order to make the sell-in and sell-out smooth, Edimax has plans to appoint 30 sub-distributors across the country by December’2008 and they have already appointed 13 sub-distributors in major cities like Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Baroda. The company is looking at B- & C-class cities like Chandigarh, Jaipur, Guwahati, Ranchi, Bhubaneswar, Kochi & Trichi to appoint rest of the sub-distributors.”

By this expansion, not only Edimax expands its presence across the country but also remains closer to the customers’ community to understand their needs and respond to it fairly quickly. This expansion will of course come in a phased manner.

Since the service is the major issue, Edimax has taken strategic decision to provide services through their own resources. At present the company is giving 2.5 per cent of extra stock to its distributor partner to address the warranty issue and the company follows off-the-shelf replacement policy. The company expects to minimise the turn around time of the replacements to 24 – 48 hours. However, the time span could vary depending upon the product availability and Geographies.

“In order to further address the complaints and warranty issues of customers, the company by the end of this month will have a 24/7 toll free telephone number. This will also resolve the pre and post installation queries from the customers,” Hunter added.