To make its best-seller campaign a successful one, HP India is working closely with its channel partners to increase awareness about the HP advantage. This includes HP demo zones for customers in the retail shops, ongoing trainings for partners to update them on the latest HP laser technology, and roadshows that will give channel partners an opportunity to explore the possibilities that HP’s LaserJet portfolio creates for customers.

Additionally, HP is also making maintenance of its LaserJet printers an easy affair for customers through the free service camps that have been set up across cities. This will enable customers to get their HP printers checked at no cost, and replacement of parts will also be a part of this customer care initiative. For those who are looking to begin the year with a brand new printer, HP will also offer buy-back programs where customers can exchange their old HP LaserJet for a brand new one on select SKUs! These service camps will be accessible to customers across regions till January 31, 2010.

The imaging and printing leader is ensuring the availability of the company’s much-in-demand laser printers at best prices, free service camps for those who own HP’s laser printers, attractive offers on purchase of select after market cartridges, and exciting buy-back offers that will let customers choose the best HP printing solutions for their business.

The company is providing easy access to world-class technology to customers across regions through its star products, including the HP LaserJet P 1007, HP MFP M 1005 and HP Colour LaserJet 1215 to name a few. Single-function printers such as the HP LaserJet P1007 and HP Colour LaserJet CP1215 make for great budget printers, easy to install and low-maintenance for businesses with limited imaging and printing needs.

According to Ajay Rawal, Country Category Manager – Commercial Volume LaserJets, Imaging & Printing Group, HP India, “The ‘Small is Big’ is our approach to the regional markets, whose potential is often not realized. The SME clusters set up in the country are some of the most critical ones, and need technology expertise to help their businesses boom. As the imaging and printing leader, HP India is here to help them leverage technology to its best!”

Designed to empower small and medium enterprises (SME), HP’s 360 degree initiative is set to encourage companies to adopt technology that makes a difference to their business. The imaging and printing leader’s regional campaign aims to tap the prominent SME clusters in the country, and educate them on how to grow big with the best imaging and printing solutions available. HP is focusing on regional markets to accelerate the growth of sectors across verticals.