The new branch in Bhubneshwar is a part of an over all retail thrust by the company to expand their operations and reach out to a wider mass of customers. Taking concrete steps to effectively capture the growing organized retail market in Orissa and redefine standards for digital lifestyle, the branch will ensure fast delivery and build relationships with a bigger network of dealers and distributors.

Soon planning to expand its presence in different areas, initially this branch will focus on the major market of Orissa namely – Bhubaneshwar, Cuttack, Berhampur, Sambalpur, Rourkela, Balasore, Rayagada, Angul & Gunupur.

Rajiv Bapna, Director Amkette, said, "Orissa is one of the fastest growing market in the eastern region and keeping this in mind, Amkette has decided to come up with local infrastructure in order to meet the expectations of the channel partners as well as consumers.” Commenting on the market development plans, he further added. “The company plans for various loyalty and brand building exercises such as road shows, dealers meet and product visibility in the region.”

One of the major distributors of Amkette in Orissa, Mr. Anjan Choudhary, M/s Pradyut Marketing added "It has always been a pleasure working with Amkette, which provides the most innovative products at an affordable price. It is a very wise move for Amkette, as it has recognized the potential of the market. Their direct presence in the market, means fast delivery, hassle free customer support and meeting the market demand. And this is very important for any company in the current scenario."