In this role, Praveen is responsible for Iomega’s end-to-end operations in India and the SAARC region, including pre-sales, sales, marketing and partner support functions. Prior to his current posting, Praveen headed up the marketing and corporate affairs department, where he was responsible for spearheading strategic planning initiatives, including marketing strategy, and corporate brand building, as well as developing relationships with internal and external stakeholders in the region.

Commenting on the appointment, Manoj Chugh, President of EMC in India & SAARC said: “We have seen strong traction from the SOHO and consumer markets for the Iomega range of storage products. The market for Iomega is growing exponentially in sync with information growth in the consumer and SMB space. We are confident that Praveen’s leadership and Iomega’s range of exciting products will help us increase our market share in these segments.” Manoj added: “EMC’s long-standing relationship with India customers are strengthened through its efforts in developing and leading the market. We have always been committed towards strengthening and nurturing our local leadership team.”

“I am excited to take on my new role at Iomega at a time when the brand is seeing resurgent growth,” said Praveen Sahai, Director of Sales for Iomega in India and SAARC. “With the advantage of having the technology and marketing strength of EMC behind it, we aim to grow the market multi-fold over the coming years through driving awareness campaigns, education and partnership programs that create the need and desire for customers to use personal and networked storage technologies that benefit them in their daily lives.”

Praveen joined EMC with a distinguished career record, having held senior positions in various multinationals and Indian corporations. At Sun Microsystems, Praveen held the position of Product Marketing Manager for South Asia, responsible for developing marketing strategies for Sun’s data management group. In addition, he led a host of other marketing functions, including integrated marketing communications, channel initiatives, telemarketing and inside sales, and competitive positioning.