Mr. Rajesh Goenka

Deepak Jagtiani, Country Head, Targus India, said; “We are genuinely excited about the opportunity in India. There is huge growth in notebook usage and consumers are becoming more interested in quality backpacks and accessories. Retail is becoming more organized and interested in providing more of a total solution to the consumer including backpacks and accessories. By appointing Rashi as a National Distributor, Targus now aims to further its endeavor to expand in the Indian market. Targus sees this as a great opportunity and will be able to leverage Rashi’s strength of breadth with 53 branches across India, especially in B & C class cities and more than 9000 partner base across 425 towns.”

Targus India strategy will be to leverage its global leadership position and continuously develop the channels in India through Rashi. It will also focus on global product development programs which will include research on Indian consumers to provide relevant products at competitive prices and to enhance customer experience.

Commenting on the tie up, Rajesh Goenka, VP – Sales and Marketing, Rashi Peripherals, said, “Partnering with Targus is a value adds for our distribution kitty. We will now be able to provide world class laptop and PDA accessories to the Indian consumers through our supply channel. We will work closely with the Targus India team to facilitate branding and marketing of the products.”

Targus is well known for its premium quality and value pricing, which will be a key part of the branding and marketing strategy for the Indian market. Together with Rashi as its partner, the new consumer-lifestyle Targus brand will build on these strengths and add additional attributes such as personalization, on-trend design and sophistication further down the line.