Xerox's services expertise is unmatched and includes helping businesses develop online document archives, analyzing how employees can most efficiently share documents and knowledge in the office, operating in-house print shops or mailrooms, and building Web-based processes for personalizing direct mail, invoices, brochures and more.

Xerox also offers associated software, support and supplies such as toner, paper and ink. The company's operations are guided by customer-focused and employee-cantered core values -- such as environmental sustainability, citizenship, diversity and quality -- augmented by a passion for innovation, speed and adaptability.

As part of the pan India expansion plan for the year, Xerox India targets to make deeper inroads in upcountry markets and reach out to larger audiences. Xerox India has already rolled out multi-city roadshows and reseller meets across the country which received overwhelming response in Chandigarh, Ahmedabad, Guwahati, Bhubaneswar and Aurangabad markets.  Vivek Chandel, Executive Director, Marketing, Xerox India shares the overview for 2011 along with the outlook, (all business groups) comprising of the growth plans and focus areas for 2012.

2011: A Year in Review

In 2011 Xerox continued its journey as the world’s leading enterprise for business process and document management. “Our focus on services has produced good results for us. Xerox is now a $22.5 billion company, with nearly 50 percent of Xerox global revenue coming from its services businesses. In line with our corporate vision, Xerox India focused on providing end-to-end document management services to our customers throughout India. At the same time, Xerox has strengthened its technology and channels business. We strengthened our portfolio across entry level single function and high end multi-function devices across A4 and A3 segments for both color and mono.  We also strengthened our leadership in Graphic arts and digital imaging solutions that targets the photo printing, packaging and book publishing industry,” said, Chandel.

During 2011, Xerox India also expanded channel base with focus on top 200 cities. Xerox India conducted nationwide upcountry roadshows and showcased a new range of the flagship - Xerox Phaser and Workcenter devices that got overwhelming response from partners and customers across the country. We also introduced the ‘Authorized Service Partner Certification Program’ in the A3 space focussed at developing the channel and equipping them with the skills and capabilities to deliver outstanding customer service experience and complements it with a revenue sharing model for the partners. . A first time initiative by Xerox India, the ASP Program is a strong platform for continuous development of the channel partner network in the country.

“Xerox has invested in partnerships with the Indian print industry since a long time, and our efforts to educate the industry have started to pay off with accelerated adoption of digital printing technology. We participated in various events of the industry including IPEX and PAMEX and we got a fantastic response to our offerings. At Xerox, our strategy is always to make it easy for print service providers to drive profitable revenues through the power of digital printing and to introduce them to our recently launched line of innovative digital presses and solutions,” said, Chandel.

2012: Vision

“As part of the Go to Market strategy for 2012 we have a two pronged approach. While we at Xerox India will continue to strengthen our technology and channels portfolio, we will also accelerate our services business with focus on the fast growing verticals of Banking, Insurance and Telecom. We are also moving the Xerox India Innovation Hub from Chennai to a larger scale of operations in Bangalore alongside the ACS premises to drive higher impetus on innovation and research,” said, Chandel.

Services are the major driver of Xerox’s India strategy. “We have in-house end-to-end capabilities to transform and optimize business process and document management value-chain. This is a key differentiator that Xerox brings to large enterprises in India. While several players offer compartmentalized solutions in these domains, but capability to streamline the entire value chain is something that is unique to Xerox. Sectors like Banking, Financial Services, Insurance, Telecom, Retail, Consumer Goods and IT/ITES look very promising for our services growth. As the only player in the market that has the capability to streamline the entire value chain for its customers, we are well positioned to participate and gain the leading share of this growth,” said, Chandel.

Xerox has always been at the forefront of product and technology innovation. “We were among the first in the industry to launch Hi-Q LED enabled printers and showcase revolutionary Solid Ink technology. We are further strengthening our Phaser, Workcenter, Docucolor & iGen range of products and digital presses and will launch a new range of office automation devices and digital production equipments in 2012,” said, Chandel.

“On the channels front, we will continue to strengthen our presence in the top 200 cities and increase our engagement with our partners and customers to maximise their benefits in terms of better returns.
We are also extremely bullish on the Indian print industry and the graphic arts segment as it continues to grow at a stupendous rate. We have gained a lot of momentum in this business in 2011 and will carry forward this momentum in 2012 with a range of newly launched products and further strengthen our leadership position in this segment,” added, Chandel.

To sum it all up, with increasing awareness services; the widest portfolio in office documentation, and digital production systems in the industry along with strengthened channel operations, Xerox India is poised for a strong growth in 2012.