D-Link, the global leader in connectivity for home, small business, mid-to-large sized enterprise environments, and service providers expanded its surveillance portfolio by venturing into CCTV segment. D-Link continues to be one of the key player in IP Surveillance domain, and is now expanding its product portfolio by venturing into CCTV segment. Its CCTV product range includes Analog HD Camera, DVR, DVR Enclosure, and CCTV Cable box.
In an interaction with NCN, Mr. Sanket Kulkarni, VP – Channel Sales (India & SAARC), D-Link shared their company’s general market strategy, corporate philosophy and outlook on the recently launched surveillance portfolio.
D-Link has been a leading provider of networking solution for over three decades, and has been catering to Indian consumers for 25 plus years. D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, surveillance, cloud-based network management, and structured cabling.D-Link continues to be a prominent players in IP Surveillance domain, and has now expanded its product portfolio by venturing into CCTV segment.
Talking about the current market scenario, Mr. Kulkarni said “Instances of gruesome incidents in recent time has raised the alarm for safety & security of one and all. Residential complexes, SOHO, SME, Banking, Hospitality, Education institutes, and other commercial establishments are looking at installing security equipment’s to enhance security. So overall surveillance market is vast and holds huge potential. We confident that we will achieve our goals through our segment-specific strategy. Also when it comes to launching new products and solutions, D-Link always leads from the front. At present for our surveillance portfolio we are focusing on hospitals, hotels and educational institutions, besides other segments”.
The Surveillance market in India is burgeoning. According to India CCTV Camera Market Overview, the India CCTV Camera market is expected to grow with a CAGR of about 27.16% in the period from 2016 to 2021. D-Link with its extensive range of end-to-end CCTV solutions is firmly committed towards delivering high quality, efficiency and reliability to networking, security and surveillance products, solutions and services and reach out to the growing demand of customers pan-India.“D-Link offers integrated surveillance solution with its CCTV & IP surveillance products.Our IP surveillance range has been widely accepted by channel as well as consumers, and we recently ventured into CCTV segment. The response so far has been very encouraging. D-Link Analog HD range of products are a natural extension of our surveillance portfolio, and offers amazing clarity, affordability and is backed by D-Link’s excellent support infrastructure” added Mr. Kulkarni.
D-Link is truly a channel oriented company and has been working closely with its partner, resellers PAN India to promote its CCTV range. D-Link has launched a series of roadshow targeted specifically towards A, B & C class cities. Talking about the distribution strategy Mr. Kulkarni said, “D-Link has an extensive channel network, and we look forward to leveraging on our distribution strength, while further expanding our reach across the country. Our surveillance products are of wonderful quality and we are confident that they will do well in the market as our networking products have already been doing. Channel community is already very excited about D-Link’s foray into CCTV segment, and have started propagating the same. On the other we have also started several partner training and education programs so as to better equip them to meet the market demands.”
He further added, “D-Link is known for quality and reliability. Our products always stand for value-for-money. We are giving complete solutions to the users instead of raw products. Our IP camera has been received by the market very well and we are sure that our new CCTV solutions too will be accepted with the same zeal. For the surveillance products, we are also aiming at exploring the opportunities created by the Digital India and Smart Cities opportunity. We will continue to lead the market with our Wireless & Switching solution, along with end-to-end network offering and the latest addition of CCTV solutions is a natural extension to our existing surveillance product portfolio. D-Link is all equipped to reach out to customers across the segment with its 360 degree business approach”. D-Link’s comprehensive range of CCTV Analog HD camera & DVR solution are suited for both indoor as well as outdoor applications, with cameras starting from 1MP and going up to 4MP resolution. D-Link has a wide range of Dome, Bullet and PTZ cameras that come with fixed & varifocal lenses to choose from. Further, be it small offices or large enterprise business, D-Link CCTV range offers tailor-made solutions that feature latest technology trends like H.264 and H.265. With a solution-centric approach, D-Link will also be offering complementary products like high performance CCTV cable, DVR and DVR enclosure.
D-Link Surveillance portfolio also includes high range of thermal cameras that can help detect people, objects and incidents from pitch dark to sunlit and other challenging conditions. D-Link offers free DCMS Software that is capable of viewing up to 64 channels. Additionally D-Link has also introduces D-Link CCTV App for iOS and Android users, that essentially enables one to keep a tab on every thing that matters anytime, anywhere.
D-Link’s tagline ‘Building Networks for People’ is based on the idea and mission to make technology affordable for the consumers and small-to-medium businesses so that everyone can realize the benefits of technology. The brand always strives to empower consumers and businesses to share files, data and access, and more importantly… ideas. As a true designer, developer and manufacturer, D-Link delivers products that are standards-based, value-priced, reliable and stylish. D-Link devices give confidence to the users. D-Link puts emphasis on corporate governance as well and has been consistently recognized with many awards for product excellence and product design.