ACER announced the launch of its first exclusive store in Guwahati and plans to further expand its reach in the North-east region of the country. The new store opened its doors to the public on October 12, 2017 at Dona Planet, GS Road. The company collaborated with Datamation, one of the leading entities dealing in computer and computer accessories in the region.
Situated in Ananda Nagar, the store will help Acer to take the retail store experience to a wide base of customers where they can get expert consultation from trained professionals for their PC hardware purchase. The store will sell a wide range of Acer laptops, 2 in 1s, convertibles, desktops, projectors and monitors.
Addressing the launch, Mr. Chandrahas Panigrahi, CMO and Consumer Business Head, Acer Indiasays, “With the launch of our first store in Guwahati, we intend to provide a seamless experience to our customers in Assam and empower them to have hands on experience on Acer’s latest range of products. North East represents the new destination of development and we look forward to expand our footprints in different parts of the region in order to reach out to our customers.”
The expansion has been necessitated by tremendous increase in the demand for the company’s products in the Northeast region. The exclusive store launch is a part of the company’s constant efforts to provide its customers with an interactive and informative buying experience by investing in the gamut of training sales personnel, in-store merchandising, ranging of new high end models, sales enablement and attractive offers for its products. Over the years, ACER has built strong associations with its channel partners to help increase customer intimacy with the brand across the country.