DELL INSPIRES A POWERFUL AMALGAMATION OF CREATIVITY AND TECHNOLOGY THROUGH ITS MULTI-CITY...

DELL INSPIRES A POWERFUL AMALGAMATION OF CREATIVITY AND TECHNOLOGY THROUGH ITS MULTI-CITY ‘DESIGNATHON’

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Hosted as part of Dell EMC Forum, Dell Designathon is a 24-hour challenge oriented event, focused on businesses and companies that rely on design for developing products and solutions. Via Dell Designathon, Dell India is reaching out to the design community from various industries including manufacturing, architecture, engineering and construction, media & entertainment, as well as design institutions in 4 cities – Mumbai, New Delhi, Hyderabad and Bengaluru. Dell Designathon received remarkable response with 170 registrations from across these verticals.

With the understanding that design and technology go hand in hand, right from concept to end product, this platform gave design teams access to cutting edge technology with Dell Precision workstations. Endorsed by the the India Design Council, an autonomous body of the Government of India and Association of Designers of India (ADI), Dell Designathon is supported by Independent Software Vendor (ISV) partners such as Adobe and Siemens and technology partners like 3D Connexion and Kensington.

Shortlisted teams in all four cities created conceptual designs to showcase their vision of a sustainable & inclusive future and a human–machine synergetic future. Teams were invited to design across the following categories: products, Living, mobility and home.

Speaking at the final leg of Dell Designathon in Bengaluru, Indrajit Belgundi, General Manager, Client Solutions Group, Dell, India said “Dell has long catered to design-intensive industries which utilize technology for visualization and development of new products or solutions. The first ever Dell Designathon in India saw high participation from design-led verticals to conceptualize unique and out-of-the-box design ideas across all cities. The event format as well as the technology from Dell Precision was incredibly successful with the participants. We see great potential in the winning ideas and look forward to develop this into reality.”

Srihari Palangala, Director and Head of Marketing at Dell EMC said “With a concept like Dell Designathon, our intention has been to encourage breed of designers to generate ideas for a better future. The event has proved that when you combine two strong elements like design and technology, it can do wonders”.

Dell Designathon participants had access to high-performance technology from Dell’s powerful Precision line-up of workstations including the Precision All in One 5720, Precision 5810, Precision 7910, Dell 43-inch Ultra HD 4K monitor, 3Dconnexion Space Navigator and Kensington Track Ball.

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