Increasing demand for mobility, growing trend of BYOD (Bring Your Own Device) across the Corporate and IT sector as well as rising penetration of smartphones particularly across Tier 1 and Tier 2 cities have fuelled the growth of these Projectors over the past few years in India. Additionally, increasing spending on consumer electronics, rapidly changing urban lifestyle and implementation of ‘Digital India’ initiatives by the government have further contributed to the development of this market.
Today Projectors have become a must have for small businesses and digital homes. Nowadays, projectors are not only a business tool but they are also an essential component of the education system as well as an option for home entertainment and gaming. The Indian projector market has seen considerable growth with the latest trends.
The projector market in India is extremely fragmented with many brands operating in various categories. With the latest HD and short throw projectors, home entertainment is getting a shot in the arm. 3D projectors are also making this category more attractive for 3D gaming and entertainment. Projectors are one of the fastest growing product lines in India thanks to the booming education market. Changing lifestyles, decrease in price and growing spending on electronics has led to an upsurge in demand for high-end products including projectors. The market in India is expected to grow at around 30%. There are also various emerging segments, which are booming with demand for projectors.
Various research agencies have estimated the projector market in India to grow at around 30%. There are also various emerging segments, which are booming with demand for projectors. The overall changing picture of projectors usage in India is compelling projector making companies to eye India as a big market.
Overall Market Scenario
According to Chandrahas Panigrahi, CMO and Business Head, Acer, India, India’s projector market was growing with a CAGR of 21.74% by volume over past four years. Projectors are one of the fastest growing product lines in India due to the booming education market. Changing lifestyles, decrease in price and rising spending on electronics has led to an upsurge in demand for high-end products including projectors. Various emerging segments such as Education and Audio Video are booming with demand for projectors. India’s education sector is moving towards the digital age. Educational system integrators are thriving in India and helping to cater to the growing requirement of audio-visual equipment. Further, the market is expected to grow at a faster pace. The metro markets dominate the consumption but new demand is expected from tier II and tier III cities with rapid urbanization of these towns. The vendors are targeting more than 30 Indian towns beyond the top eight metropolitan centres for projectors.
“The Projector market according to both Cyber Media Research and FutureSource, two independent agencies who track this market, is approx. 240,000 units last year. The market is growing at approx. 9-10% PA,” said, P. Satyanarayana- Director, Visual Products, Epson India.
“The over market is growing at a pace of 10% YOY and for the year ended Dec 2017, the market has grown 13% over the last year. 2017 market size is expected to be around 275, 000,” said, Tarun Jain, Country Head India, Hitachi.
“Indian projector market stood at around 250000 units for year 2016, growing at a rate of over 10% Year on Year Basis. Education being the largest vertical with 50%+ share of market followed by corporate and home segments, Pro AV segment of large venue high brightness projectors (more than 5000 lumens) is the fourth vertical with a high growth rate. BenQ is worldwide No.1 DLP Projector brand for over 10 years now and the market leader in India for last 4 years with a market share of around 25. In Education vertical BenQ has a dominant market share in Private Schools with over 70% of the market share meaning out of every 3 classrooms 2 has BenQ’s projector,” said, Rajeev Singh, Managing Director, BenQ India.
“According to India Projector Market Overview, India’s projector market is growing rapidly over past few years. IT, corporate, media, entertainment, rental, BPO and education sectors were the major industries driving the sales of projectors. Education covers roughly 50% of the entire segment,” concluded, Joy Ghosh, VP Products Boxlight Technologies Ltd.
Most Demanding Sector
“Earlier projectors were primarily used by corporates in India. However, over the last five to eight years we have witnessed a shift in the market. Growing demand from the education, SMB and home segments has resulted inthe expansion of projector market. Also, home entertainment and education verticals have been growing at a slightly higher pace when compared to others. Interactive projectors are gaining momentum due to digital learning and focus on smart classrooms. Technological innovations of features such as 3D, Wi-Fi and HD have generated demand for gaming and home entertainment, said, Satyanarayana of Epson India
“In India, we find the higher end is growing well. In higher end we find the products with rich features like flexible installation, choice of lenses, technology, brightness play an important role. Hitachi has strong presence in this segment. Segments like Education, Entertainment and corporates are all high demanding segments as communication thro large screen media is their main business,” said, Jain of Hitachi India.
“Each vertical in projector business has its unique requirements; however in India education vertical is most demanding. The conditions which are unique to India are countered by BenQ’s technological innovation. Indian geography has classroom conditions like dust, non AC, high ambient temperature, Power surges etc. On top of this the down time has to be minimal in such a large country as India is. Although DLP optical engine is sealed and does not require change of filter BenQ has range of models which comes with extra filter for safety of critical components, special color wheel which despite dust functions well, Electrostatic filter folds with specially designed air path for increased air flow to keep the temperature of projector down. There is a special transformer with surge protection circuit to save projector from fluctuations. BenQ has a strong service network pan India with the lowest turnaround time in Industry give a reliable product service and peace of mind to educational institutes,” said, Singh of BenQ India.
“Education sector. The digital movement nowadays in our country is the main force behind the demand. With the emergence of smart class concept in smaller towns and cities the demand is growing day by day,” added, Ghosh of Boxlight Technologies Ltd.
“Gone are the days when projectors were merely for office use and screening movies at theatre. Now we are using projectors at home, gaming and even as a portable screen with PICO projectors. We can see that education and home and entertainment sector is gaining momentum and demand. The smart class room concept which has attracted traction in the last 3-4 years has surged the demand for projectors in educational institutions. With ambitious government initiatives like Digital India Plan and building smart classrooms, the projector market in the country is poised to grow significantly in the coming years. The advent of 3D projectors is also expected to surge the shipment numbers for the vertical in the home entertainment segment,” concluded, Panigrahi of Acer India.
DLP or LCD
“ World over DLP is preferred over LCD projection technology, The DLP projector category in India occupied around 60% of the overall market share in 2016;it is also the leading projection technology used in 90% of World’s Digital Cinemas and 100% of IMAX theatres. With well-established benefits like outstanding readability, long lasting & precise color reproduction and unbeatable digital video performance, DLP is the dominant technology worldwide. BenQ’s exclusive SmartEco technology saves energy consumption up to 70% as well as extends lamp life up to 160% compared to Non DLP projectors. DLP has clear edge over LCD by having sealed optics and no requirement to change the filter of projector. There is zero color decay in DLP technology hence when a lamp is changed the projector becomes just like new. Another important benefit of DLP over LCD is class-leading High Fill Factor, it means small size text and fine details are more defined and clear than competition,” explained, Singh of BenQ India.
“In terms of technology, the market continued its shift towards new technologies like 3lCD Lazor Interactive / 3LCD LED Interactive Android due to the low maintenance cost and superior technology Still LCD projectors are maintaining their position due to better quality of projection and lower power consumption as well as less heat generation as compared to DLP. Education segment still continues to be the biggest buyer for projectors. And for corporate it was earlier limited to the big corporate but for the last 5 to 6 years projector use is becoming a part of mid and small size businesses also. We don’t place ourselves in any race as we have a specific segment to cater and our focus is not box selling but quality product selling,” said, Ghosh of Boxlight Technology.
“In the technology segment, Projectors can be broadly classified into LED and DLP category. In CY H1 2016, DLP projectors registered around 60% market share. We believe DLP projectors will rule the market due to its versatility. It can be used with virtually any light source, comes in multiple sizes and consumes less power while offering brilliant color reproduction, clarity and brightness,” said, Panigrahi of Acer India.
“Both LCD and DLP technologies have been accepted well depending on applications,” said, Jain of Hitachi India.
“Epson’s leadership is driven by the fact that its 3LCD projectors deliver up to three times higher colour brightness than leading competitive projectors. The strength of Epson projectors, which has led to it being repeatedly emerging the Number One Projector Brand in India and worldwide, lies in its revolutionary 3LCD technology. First introduced in 1989, Epson’s 3LCD technology creates astoundingly beautiful images in bright, natural colour without dither noise or colour breakup. 3LCD technology produces images that are 3X brighter than comparable technologies. Epson’s 3LCD engine ensures that users get the highest possible colour light output from the light source, thereby enabling Epson projectors to deliver colour brightness as high as white brightness. This results in bright and colour-accurate images, and smooth projections of movies without colour breakup,” concluded, Satyanarayana of Epson India.
“As per the emerging trends in Indian market LED will continue to be in demand and lazor projectors are also making their way in higher segments,” said, Ghosh of Boxlight Technology.
“Projector market is witnessing advancements such as short throw, wireless and 3D capabilities which are likely to register more adaptation over the coming quarters. We are seeing how laser technology is helping to bring in some of the best picture quality and slowly market will move in that direction as long as scale, power consumption and of course quality is met,” said, Panigrahi of Acer India.
“Solid State Light is the new trend, which is being explored for a shift although is it still a bit too early to say when and if the shift will take place due to cost of onwnership. As Solid State Light source, has a long life light source, it reduces the cost of ownership by saving on the replacement cost of lamps. Hitachi has carefully evaluated Solid State Lighting technology and launched a range of LED and Laser Projectors in WXGA /WUXGA 3500 Lumens (5,000 lumens category to be launched soon) and WUXGA 8000 lumens (5,000 lumens and 6,000 lumens category to be launched soon),” added, Jain of Hitachi India.
“Projectors are no longer a luxury, it has become a must have product for many verticals. Laser Interactive projectors are gaining popularity due to the longer life of light source, low maintenance cost and superior technology. High-Definition (HD) projectors are already replacing the Standard-Definition (SD) projectors due to increasing acceptance from the consumers. Demand for advanced projectors with high brightness and better viewing experience have resulted in a shift from entry-level to mid-level projectors. These are some of the shifts we are witnessing,” said, Satyanarayana of Epson India.
“Indian projector market will move towards DLP technology because of the reasons mentioned above. The 3 bright spots in Projector industry are Education, Home and High Brightness. In all of these areas DLP is a clear frontrunner. For Education the benefits are mentioned above. DLP is the leading projection technology used in 90% of world’s digital cinemas, and with Indian home cinema market getting more evolved by having media rooms in their house or dedicated demand and budget for Cinematic experience at home DLP technology based products are natural progression, the deep blacks achievable by DLP projector make them more preferable in home cinemas. In High Brightness environment the reliability of DLP chips even after 10000 hr. without degradation gives clear edge over rival technology. The DMD chip experiences little to no aging or heat damage ensuring fresh, crisp images for the duration. Corporate segment is shifting towards Display panels whether its board room or meeting rooms companies want Interactive or Display panels for ambient light viewing,” concluded, Singh of BenQ India.
“Interactive technology is the current hot topic in this sector. Acer already has projectors which can be interacted through smartphones and tablets. Gesture based interaction will be another interesting trend to watch out. Interactive Projectors essentially mimic the function of an interactive whiteboard on any surface where the image is projected. This allows the presenter to interact with the projected image using an electric or mechanical stylus and often simply a finger. There is lot of scope for the projector market to go big and such technology advancements will only help to push for wider adoption,” said, Panigrahi of Acer India.
“ Market is shifting its focus from interactive boards to Ultra Short throw and Short throw interactive projectors for its convince of bigger screen .Hitachi’s Ultra Short Throw interactive Projectors TW2505 & TW3005 are most preferred. Consolidating on this leadership position, Hitachi reinforces the advantage of Hitachi interactive software, which is essential for classroom, training room, meeting rooms for impromptu discussions etc. PC-Less operation allows you to annotate on projected images from your document camera, smartphone, tablet, Apple TV, Blu-Ray or one of the many templates that come with Hitachi projector,” added, Jain of Hitachi India.
“ We have noticed an increase in adoption of interactive projectors especially in the education segment because of the amazing features, low cost and convenience when compared to interactive whiteboard. With interactive projectors, the classrooms are more lively, learning is made easier and is fun for students. Teachers realize what a strong tool it is for them to keep students engaged in the very difficult education process. It also has the added advantage of storing the sessions for future reference and combined with a short throw feature on can do away with disturbance like shadows.Also, growing demand for ultra-short throw projectors has provided ample opportunities for interactive projector market to grow,” said, Satyanarayana of Epson India.
“BenQ offers the most comprehensive projection solutions for corporate & educational purposes, covering everything from small to medium to large environments. BenQ has launched a range of new interactive projectors, which comes with many 1st in India features. These projectors are mirror less Extreme Ultra Short-Throw projectors which are filter less by design but also come with an extra filter which is specifically developed for countries like India. These projector comes with interactive suite where a camera can be inserted in the projector and setup be done with auto calibration technique to turn any surface into an ultrafast 16ms response-time interactive surface in minutes. Touch can be pen based or finger. These projectors support Windows Gesture Support just like you use smartphone to zoom in & out or scroll you can use intuitive gestures. For bigger rooms 2 projectors can be used side by side to create Extra Wide Dual screen without any additional cost or software. It also has complete WiFi based connectivity capability with smart devices without any extra cost,” said, Singh of BenQ India.
“ BenQ has launched the widest & most advanced range of Interactive Flat Panels, these new large displays range from 65” to 84”. These new displays essentials to safeguard viewers eye all day long with Anti-Glare Display, and Eye Care technology like Low Blue Light and Flicker Free screen. You can also put together two BenQ interactive flat panels and connect them through a single PC to create a super-sized display that is sure to get every one’s attention. BenQ RP653 can respond to 20 touches simultaneously making collaborative environment in class room a breeze, also the Pen color can be changed by a mere touch to the NFC module in front of the panel. They have lot of user friendly features and front bezel design like 2 Multitouch ports, Protective cover, Multimedia I/O interface, Hotkeys, Wireless content streaming and 10-Point multi-touch interactivity,” added, Singh further.
“The demand is ever rising as BoxLight Interactive projectors are the best teaching and training equipment available in Indian market. The Boxlight uses Patented interactive technology which works on 90 FPS and it is accurate up to a pixel or in other words dot to dot. It gives user freedom to write as fast as they can without any breakage or time lapse. User gets an ultimate interactive experience,” concluded, Ghosh of Boxlight Technology.
USP of Brand & Products
“LP-WU3500 and LP-WX3500 projector employs Hitachi’s newly developed LED optics platform featuring an exclusive crystal-based engine with HLD – High Lumen Density technology to achieve more than 3,500 lumens brightness and, more importantly, approximately 20,000 hours of expected operating hours without any lamp exchange as well as a significant leap forward in image quality. LP-WU3500 , LP-WX3500 delivers improved image quality that is readily apparent, from a reliable, cost-effective configuration that’s adaptable to a great variety of business, commercial and educational applications. At the core of the projector is Hitachi’s newly developed crystal-based engine with HLD – High Lumen Density technology. High Lumen Density (HLD) technology means the LP-WX3500/WU3500 is first LED projector to reach new, higher levels of brightness with pure LED technology. This works by channeling blue LED light into a phosphor rod, where it is discharged as a bright green light. Working in tandem with high brightness red and blue LED lights, it achieves an impressive 3,500 lumens and a 20,000:1 contrast ratio. This of course results in Worlds first ever pure LED WUXGA projector WU3500 delivering amazing picture quality, giving you a truly breath-taking image, with crisp, clear, bright color. LED technology means images will continue to remain vibrant even after thousands of hours of projector use, with none of the deterioration or color decay you might associate with a lamp projector. Because of the purity and intensity of the green light from the crystal rod, the RGB color space is significantly larger especially in the blue and green regions, resulting in far more accurate and lifelike color reproduction. In addition, thanks to the rapid refresh rate of the HLD design (about ten times faster than the refresh rate of lamp based technology), the convergence of the three LEDs is much better than previous designs, yielding exceptional image sharpness and clarity. The projector will offer a full complement of connectivity options and convenience features,” elaborated, Jain of Hitachi India.
“BenQ has recently launched DX807ST projector for education verticals. It comes with high quality professional dust filter and wind road to lead the new era of dust protection in projectors. The model is a short throw with 10000 lamp hours can deliver stunning image quality in high brightness environment. The model has Hall magnetic sensor color wheel, it is 8 times stronger than the traditional infrared sensor color wheel. So in long-term use, even if the dust gets into the projector, the color wheel of DX807ST ensure accurate positioning, true color, and long-term stability of picture quality. The projector is also equipped with second generation of electrostatic filter folds, with the projector cooling air path redesigned it increases air flow while avoiding critical components, and thus greatly extends the working life of the projector in a dusty environment. BenQ’s newly launched X12000 & W11000 4K UHD projector at price point of 6.5Lacs & 4.5 Lacs respectively. X12000 DLP 4K UHD home cinema projector produces 8.3 million distinct pixels for 4K UHD performance without panel-related artifacting, striking a perfect balance of high brightness from revolutionary Philips ColorSpark HLD technology and cinema-accurate colors from BenQ’s exclusive Cinematic Color Technology. Delivering the ultra-wide DCI-P3 color gamut X12000 authentically captures the director’s original vision to rival the picture quality of a commercial digital cinema,” claimed, Singh of BenQ India.
“Everyone would agree that without audio no projection system is complete. Therefore I would like to talk about one product BoxLightSoundLite+ (patented product): complete audio presentation system with audio pause facility. It is designed to hang on projectors or can be wall mounted as per user choice. It is a compact, powerful and perfect solution for smart classes, training centers, conference/meeting rooms,” said, Ghosh of Boxlight Technology.
“At Acer, we are constantly working towards upgrading our products and provide our customers with the best of features. Similarly, Acer A1500 is one such projector which has been built with the purpose of making home entertainment a much more achievable option. The A1500, gives an overwhelming 100 inch projection capability and film-like image. With Full HD, Rec.709 &sRGB colour standard, the A1500 displays true cinematic picture for the ultimate home theatre experience. Equipped with LumiSense+ light sensor, the A1500 can intelligently detect ambient light conditions. Acer LumiSense+ then automatically optimizes brightness levels and color saturation accordingly. LumiSense+ also incorporates a clever content-aware process. It analyzes projected content frame by frame and dynamically adjusts image visibility to optimum levels while Its 4 corner keystone ensures perfect picture even if you project it from the corner of the room,” said, Panigrahi of Acer India.
“We recently launched our EB-L1000 series laser projectors. Designed for large venues, the EB-L1000 series projectors are the first worldwide to integrate inorganic 3LCD panels with an inorganic phosphor wheel to achieve superior light and heat resistance for spectacular image quality, reliability, and durability underscoring the industry leader’s commitment to the laser and high brightness projector markets. The EB-L1000 series projectors’ new lamp-free laser light source with 3LCD technology, is capable of reproducing images with outstanding levels of colour brightness for extremely long periods, delivering up to 20,000 hours of maintenance free use. The projectors come with nine optional lenses including the world’s first zero-offset ultra-short throw lens, the ELPLX01, providing maximum flexibility and enabling the projectors to be installed in the shortest throw distance where available space is at a premium. Designed to operate 24/7, the EB-L1000 series are ideal for applications requiring continuous projection including command centers, storefronts, museums, digital signage and more. With a laser light source, the projectors reach maximum brightness without the need for warming up. The EB-L1000 series are available in 3 models ranging from 7,000 to 12,000 lumens in India – L1200U, L1405U and L1505U,” concluded, Satyanarayana of Epson India.
According to leading industry players, the consumers want small internet-connected projectors, which are simple to use and easy to maintain—all this without compromising on the features and performance. The top trends are projectors with 3D and HD capabilities, mobility, light in weight, low maintain ace along with cost effectiveness. However, a major obstacle blocking the use of mobile devices in this fashion has been their tiny displays relative to desktop PCs. Embedded Pico projectors promise to enlarge these displays, making mobile devices more capable as primary computing and Internet-access platforms,
Mr.Chandrahas Panigrahi, CMO and Business Head, Acer, India
“Projector market is witnessing advancements such as short throw, wireless and 3D capabilities which are likely to register more adaptation over the coming quarters. We are seeing how laser technology is helping to bring in some of the best picture quality and slowly market will move in that direction as long as scale, power consumption and of course quality is met.”
Mr. Tarun Jain, Country Head India, Hitachi India
“Consolidating on this leadership position, Hitachi reinforces the advantage of Hitachi interactive software, which is essential for classroom, training room, meeting rooms for impromptu discussions etc. PC-Less operation allows you to annotate on projected images from your document camera, smartphone, tablet, Apple TV, Blu-Ray or one of the many templates that come with Hitachi projector.”
Mr. Rajeev Singh, Managing Director, BenQ India
“BenQ is worldwide No.1 DLP Projector brand for over 10 years now and the market leader in India for last 4 years with a market share of around 25. In Education vertical BenQ has a dominant market share in Private Schools with over 70% of the market share meaning out of every 3 classrooms 2 hasBenQ’s projector.”
Mr .Joy Ghosh, VP- Products , Boxlight Technologies Ltd.
“Everyone would agree that without audio no projection system is complete. Therefore I would like to talk about one product BoxLightSoundLite+(patented product): complete audio presentation system with audio pause facility. It is designed to hang on projectors or can be wall mounted as per user choice. It is a compact, powerful and perfect solution for smart classes, training centers, conference/meeting rooms. “
Mr. P. Satyanarayana- Director, Visual Products, Epson India
“Epson is also the No.1 brand in the Indian projector market according to both Future Source Consulting and Cyber Media Research (CMR). As per Future Source, Epson leads the India market in CY 2016 with 26.68% volume share. Epson has reregistered a growth of 44.25% over previous calendar year. As per CMR (H2 FY2015-16 to H1 FY2016-17), Epson leads the market with 70965 units and 29.4% market share. “